Brand Guidelines · v1.0 · 2026
How we look, sound and show up — across pharmacy, supply-chain and accessory channels. A single source of truth for the OZ Brands identity and its consumer brands.
01 — Foundation
OZ Brands is an Australian-registered, fully-licensed medical cannabis importer and wholesale distributor. Everything in this system flows from one idea: trusted, compliant supply at a genuinely accessible price.
Democratising access to quality medical cannabis — through a transparent, compliant supply chain.
To democratise access to quality medical cannabis for Australian patients by delivering TGA-compliant products at genuinely accessible price points, underpinned by a transparent, ethical and fully compliant supply chain.
To become Australia's most trusted and price-competitive wholesale distributor of medical cannabis, while building globally recognised accessory and white-label service brands.
Our values
02 — Colour
Our colour is energy on a calm, trustworthy base. The signature sunrise gradient — marigold through to ember red — carries the brand, grounded by warm charcoal neutrals and a single eucalyptus accent reserved for health and compliance cues.
Signature gradient — "Sunrise"
Core brand colours
Neutrals — warm-toned
Usage balance
Let neutrals do the heavy lifting. Warm gradient and orange are used for emphasis, calls-to-action and brand moments — never as large flat fills behind body copy.
Orange and marigold do not meet AA contrast on white for text. Use Ink or Ember Red for type; reserve the gradient for fills, icons and large display. Always test text contrast at 4.5:1 for body copy.
03 — Typography
A confident grotesque for display, paired with a clean, highly-readable humanist sans for everything else — and a precise monospace for codes, labels and regulatory detail. The pairing echoes the bold, geometric character of the wordmark.
Headlines, brand statements, numerics. Tight tracking (-0.02em).
Body copy, UI, captions. Open, trustworthy, screen-optimised.
Labels, eyebrows, hex codes, licence & ABN numbers, technical and regulatory detail.
04 — Brand architecture
OZ Brands is the licensed parent. Three wholly-owned consumer brands operate beneath it, each on the company's regulatory licences and commercial infrastructure. The OZ Brands identity is corporate; each brand carries its own consumer-facing personality.
Oz Brands I/E & Distribution Pty Ltd — holds all import & wholesale licences, supply chain and IP.
TGA-compliant medical cannabis flower in 15 g jars for Australian pharmacy channels — the market price leader at $59.99 RRP.
End-to-end white-label supply chain — sourcing, import, packaging and distribution for third-party operators entering the Australian market.
Cannabis-adjacent accessories — herbal vaporisers, precision grinders and paraphernalia — distributed into the US and Canadian markets.
05 — Graphic elements
A small kit of shapes extends the logo into layouts — drawn directly from the mark itself. Use them sparingly and purposefully; they accent, they don't decorate.
A rounded sunrise-gradient shape for bullets, icon backings, avatars and active states. Echoes the rounded shield.
A gradient hairline rule — as seen beneath the wordmark — used to divide sections and underline key headings.
The mark's pointed base, isolated as a small directional accent for tags, pins and pointers.
06 — Voice & tone
We are a regulated pharmaceutical distributor — so we sound credible, precise and calm. But our mission is access, so we're also human and clear. Never hype, never clinical to the point of cold.
We lead with facts, licences and evidence. We never overstate or make therapeutic claims we can't substantiate.
Plain English over jargon. We explain the regulated world simply so pharmacists, partners and patients all follow.
Our price leadership and supply advantage speak for themselves. We state them plainly — no exclamation marks, no hype.
We're open about our supply chain, our pricing and our partners. Transparency is the brand's competitive edge.
07 — Web UI kit
Ready-to-build interface patterns using the OZ Brands tokens — buttons, links, forms, cards, status pills, alerts and navigation. Corners are softly rounded; the gradient is reserved for primary actions and brand moments.
Primary = gradient. One primary action per view.
Inline text links use Ember Red with a soft underline that solidifies on hover.
TGA-compliant medical cannabis flower for pharmacy supply.
Sticky, white, hairline base border. Active item in Outback Orange.
08 — Imagery
Imagery should feel clean, clinical-but-warm and authentically Australian. Favour natural light, real environments — pharmacy counters, packaging, logistics — over stock clichés. Avoid recreational cannabis imagery; keep it pharmaceutical and professional.
Warm white balance, generous negative space, shallow depth of field. A subtle sunrise-gradient overlay or the gradient rule can tie photography back to the brand. Never depict recreational use.